Building an audience for a new summer event.
SubSkate reached 710,000 people and drove 27,000 website visits in its debut season.
In 2025, Jumbi launched SubSkate -a fresh concept blending music, skating, and community energy. The task was to generate excitement, build momentum across platforms, and convert that buzz into ticket sales.
7 Pockets was brought in to amplify SubSkate’s presence on Meta, creating awareness at scale and turning interest into action.
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OBJECTIVES
Sell as many tickets as possible while maintaining cost efficiency
Build an audience from scratch for a new event series
Drive buzz around key announcements and lineups
Use mid-campaign insights to inform future activity
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APPROACH
Built Hot/Warm funnels to move audiences from awareness - conversion
Launched announcement campaigns to seed buzz and create social proof
Ran dynamic ads across multiple creative formats (carousels, vibe videos, mixed assets)
Balanced urgency-led copy (“No ticket, no entry!”) with experience-led storytelling
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RESULTS, IN THE POCKET
710,000 people reached with over 1.3M impressions
Nearly 27,000 website visits at just £0.20 CPC
2.08% CTR - more than double Meta’s benchmark
Engagement peaked around announcements: 138,000+ video plays and 3,600+ reactions, comments & shares
Instagram audience drove the majority of results: 75% of traffic and ~92% of revenue
SubSkate started 2025 as a new summer event. By focusing on audience growth, engagement, and funnel efficiency, we built a strong community around the brand from its very first year - creating both immediate impact and a foundation for future editions.
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