Building an audience for a new summer event.

SubSkate reached 710,000 people and drove 27,000 website visits in its debut season.

In 2025, Jumbi launched SubSkate -a fresh concept blending music, skating, and community energy. The task was to generate excitement, build momentum across platforms, and convert that buzz into ticket sales.

7 Pockets was brought in to amplify SubSkate’s presence on Meta, creating awareness at scale and turning interest into action.

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OBJECTIVES

Sell as many tickets as possible while maintaining cost efficiency

Build an audience from scratch for a new event series

Drive buzz around key announcements and lineups

Use mid-campaign insights to inform future activity

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APPROACH

  • Built Hot/Warm funnels to move audiences from awareness - conversion

  • Launched announcement campaigns to seed buzz and create social proof

  • Ran dynamic ads across multiple creative formats (carousels, vibe videos, mixed assets)

  • Balanced urgency-led copy (“No ticket, no entry!”) with experience-led storytelling

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RESULTS, IN THE POCKET

710,000 people reached with over 1.3M impressions

Nearly 27,000 website visits at just £0.20 CPC

2.08% CTR - more than double Meta’s benchmark

Engagement peaked around announcements: 138,000+ video plays and 3,600+ reactions, comments & shares

Instagram audience drove the majority of results: 75% of traffic and ~92% of revenue


SubSkate started 2025 as a new summer event. By focusing on audience growth, engagement, and funnel efficiency, we built a strong community around the brand from its very first year - creating both immediate impact and a foundation for future editions.

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Next
Next

Expanding reach, diversifying platforms, and selling more tickets than ever