Expanding reach, diversifying platforms, and selling more tickets than ever
How we grew audiences across Meta, TikTok, Snapchat & Search — driving over £2.3M in tracked revenue.
Boardmasters is one of the UK’s most iconic surf and music festivals, held every summer on the Cornish coast. In 2025, we were brought in for the second year running to drive ticket sales and grow audiences, building on previous successes and pushing into new channels.
This was a year where the festival leaned more than ever on paid media - and the results showed the power of expanding platforms to reach fresh audiences.
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OBJECTIVES
Sell as many tickets as possible while maintaining cost efficiency
Expand reach by testing and scaling across new platforms (TikTok, Snapchat, YouTube Shorts)
Build hype with high-engagement creatives and announcements
Use insights to optimize funnel strategies and feed learnings into 2026
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RESULTS, IN THE POCKET
Revenue Growth
£2.3M+ tracked revenue generated
Tracked ROAS up +68% YoY
Cost per purchase down 23% YoY
Engagement & Social Proof
+98% Reactions, Comments & Shares YoY
Engagement costs down 44% YoY
Video engagement rate +10%
Platform Expansion Wins
Meta: 11M+ users reached, ROAS 27.6, £2.2M revenue driven
TikTok: ROAS 7.9, 1.6M impressions, CPC £0.49
Search: ROAS +279% YoY, drove high-intent users via artist & genre-specific terms
Snapchat: 648,000 reached, 143,000 landing page views, CTR peaking near 6%
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TACTICS
Cross-platform funneling: Hot/Warm funnel approach with intent-led targeting
Creative diversity: Lo-fi videos, lineup statics, UGC-style TikToks, urgency-led copy
Social proof & engagement: Engagement-optimised announcement posts seeded buzz before dynamic ads followed up
Platform-first strategy: TikTok for cultural relevance (18–24s), Snapchat for 16–17 discovery, YouTube Shorts for scale, Meta for core conversion
Search strategy: Captured high-intent audiences (artist/genre queries), avoiding brand terms to expand reach
By diversifying beyond Meta and investing into TikTok, Snapchat, and YouTube Shorts, we grew Boardmasters’ reach dramatically - engaging younger demos while still converting high-value core fans. Platform-specific creatives ensured each audience got tailored messaging, while funnel discipline maximised efficiency.
‘I've worked with 7 Pockets on several projects now and they've consistently delivered strong results across campaigns. They're quick to execute, highly collaborative, and full of ideas to push performance further. They're always digging into the data, proactively optimizing and driving improvements.
What sets them apart is that they're not afraid to push event teams to get what they need to better their campaigns. They don’t sit back and let campaigns tick along; they take ownership, ask the right questions, chase for new assets and copy, come up with campaign ideas and make sure the work delivers.’
-Suzanne Bayliss
