Selling out Y Not Festival 2025… and smashing revenue records
How we generated £1.5M+ in tracked revenue with a 126% ROAS YoY.
Y Not Festival is one of the UK’s leading music festivals, held annually in the Peak District. Since launching in 2005, the festival has grown into one of the UK’s most loved summer events, attracting over 25,000 attendees.
In 2025, 7 Pockets ran the full paid media campaign, building on 2024 insights to deliver a strong and succesful year.
🚀
-
OBJECTIVES
Deliver measurable ROI and revenue growth for 2025
Build anticipation with announcement-led campaigns
Expand audience reach to new festivalgoers nationwide
🌱
RESULTS, IN THE POCKET
Deliver measurable ROI and revenue growth
£1.5M+ tracked revenue generated
ROAS +126% YoY
Cost Per Purchase reduced by -33% YoY
Build anticipation with announcement-led campaigns
Engagements +1,284% YoY
258K+ website clicks
Dynamic, urgency-driven ads boosted final sales tiers
Expand audience reach to new festivalgoers
9M+ users reached (+660% YoY)
Hot audience grew by +502% YoY
TikTok ROAS +482% YoY (new channel expansion)
🌱
🌱
TACTICS
Hot/Warm funnel strategy optimised by purchase intent
Announcement-led engagement campaigns across Meta & TikTok
Dynamic ads with urgency and scarcity messaging
High-intent Google Search activity targeting new users
UGC-style creative to engage younger demographics
‘Working with 7 Pockets on our 24/25 campaign was a pleasure from start to finish. Fraser and the team have a vast knowledge of platforms, trends, and creative that works for the brand, and helped us to reach our ticket goal for the year. Aside from being hardworking, and incredibly easy to work with, it helps that they're also great people, and nothing ever felt like too much to ask from the team!’’
John Dell
